Uwajimaya
Styleguide
Modular System
Website Redesign

Live Site︎︎︎

CREDITS
Branding Bruce Hale Design
Illustrations Ryo Takemasa
Design Director Kristina Matuška Agency ELVA

Uwajimaya is an iconic grocery staple of the Pacific Northwest. Founded in 1928, this family run business is a testament to the rich history and culture of the Seattle region. 

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Our goal for the site design was to emulate the in-store experience as much as possible. The words “playful, educational, and exploratory” come to mind. Our team translated the new brand to a digital space and tackled the challenge of marrying new assets with old. After my design director made the initial homepage concept, I designed out the remaining pages and refined a kit of modules for the client to use on the site with flexibility.