Rumba Sangucheria

IDENTITY / ENVIRONMENTAL / PACKAGING

Café Rumba is a staple of Bellingham, WA, known for its rich, Peruvian sandwiches and salsa nights.

The goal of the rebrand is to elevate and modernize the aesthetic while maintaining culture and history relevant to the restaurant. Samples from Peruvian textiles provided the new brand colors and patterns, shapes and lines alluding to threads and landscapes. A subtly glitched, dreamy treatment of photos provides contrast and balance to the other graphic elements and helps create an atmosphere of curiosity and joy.











han.r.shaffer@gmail.com